Unlike traditional paper ads, PoP posters and TV commercials, digital signage can be seen 24 hours a day, 7 days a week. It is a great way to pass on a message that is eye-catching and will not be thrown away like flyers or newspaper ad
s. It also has a high ROI and is very effective in driving traffic to your store, office or business.
It is important that your company’s marketing signs distinguish it from its competition. Simply making your marketing signs bigger or placing them higher is not enough to stand out from the crowd. Conducting thorough industry research will help you cross your T’s and dot your I’s, generating signage design ideas that holistically stand apart from the rest. This is especially true when showcasing your marketing signs at industry events (like product expos) and around your own storefront, where other businesses and shops compete for attention.
Social media is a vital part of the marketing mix for most businesses. Displaying your brand’s social media posts on your digital signage is a powerful and impactful way to increase brand awareness, drive traffic to your website & social pages, and build a strong online community for your brand.
To make the most of this feature, use live hashtag feeds and social content aggregators to create an engaging experience for your audience. Adding interactive elements like asking them to enter their social information or share photos & videos for a chance to be featured on the screen motivates your offline audience and drives up engagement and reach.
Adding social media signages to your business is an amazing way to grow your social following and influence, as well as redirect your offline audience to your social media profiles from your offline marketing campaigns. With a digital signage solution like Taggbox, you can easily create and display these social media signages for optimum results.
One of the best things about digital signage is that you can control exactly what is shared on your screens. This allows you to create a very specific and targeted message that is geared toward your customers. For example, restaurants can have their screens show photos of their specials or give a quick summary about how their food is prepared.
The most important thing to remember about digital signage is that it must be a long-term investment, not just a short-term tactic. By changing your mindset and shifting to the idea that your signage is a marketing tool, you can reap the benefits it provides to your business, year-round. To learn more about how your business can leverage digital signage to promote its branding and customer experience, speak with a sign professional Fresno sign company.