As businesses move online, they still need to rely on physical signage to market and attract customers. Signage, which can include everything from wall signs to storefronts and sidewalks, conveys subtle but vital communication cues that establish brand identity, increase sales, and help businesses stand out in their industry.
Signage is the foundation of a business and can be the most important part when it comes to marketing and branding. It can also be one of the most cost-effective methods of advertising, with research showing that up to 76% of consumers (8 in 10) always enter a new store based on its signage.
The art of signage lies in how it’s designed and what message is portrayed through its style. The design process requires a careful balance of information and visual drama, as well as the need to be flexible enough to accommodate changing business and customer needs. It’s also a medium where the fine line between art and science intersects, with state-of-the-art computer directed machinery and expansive paint booths that rival those of a Ford plant working alongside true artisans who can create an array of shapes, sizes, textures and colors.
Directional signage is crucial to the success of any business, whether they’re a coffee shop with a whimsical font, or a hospital that uses a clinical typeface. Creating a consistent style, both in terms of color and fonts, illustrates to your audience that you’re a reliable company with a strong brand identity. This can lead to a better understanding of who you are as a company, and build loyalty in your customer base.
Wayfinding signage is another essential element for businesses, especially large ones such as corporations or shopping malls. It allows your customers to navigate through your facility more easily and efficiently, which can help reduce confusion and ultimately increase customer satisfaction.
Educational or interpretive signage is a great way to communicate your brand’s story and history with the public, such as at museums, galleries, zoos, or parks. It can be used to provide context and enhance the experience of your visitors, and it can even inspire new ideas or perspectives.
Regulatory signage is used to inform your audience about specific rules and safety standards. This can include anything from fire safety protocols to employee and visitor attire policies. This can be a proactive way to ensure that your customers understand your safety standards and expectations, which is the ultimate goal of all businesses.
With so many different signage options available, it’s crucial to work with a partner who can help you determine the best approach for your specific needs and industry. A team of experts from your local Fresno signage company can provide you with the advice and solutions you need to make an informed decision about your next step in creating dynamic and innovative signage that will set your business apart from the competition.